Panasonic Business has launched a brand new innovative Customer Experience Centre at their UK Headquarters in Bracknell, which offers the perfect stage to proudly showcase cutting edge technology. Based on their brand proposition ‘Freedom through Innovation’, Panasonic have created an advanced customer experience, with a focus on their quest to ‘make technology work invisibly together and free businesses to succeed’.

The five key topics that underpin this Centre are retail technology, rugged computing, audio visual solutions, communications solutions and next generation surveillance technology.

Presented in a compact space spanning just 100m², this packed customer experience is set across two distinct zones, offering a dynamic platform to feature over 100 items of technology in physical and virtual environments. This central hub is divided between a demonstration arena that allows customers to get hands-on with the latest Panasonic technology and a 270 degree interactive presentation theatre called ‘Panatown’.

With concept development by AB Creative, and content and physical build by Hart Wilcox, Sysco worked collaboratively with all teams to support the audiovisual design and integration.